Currently, when loading the Marketplace home page, no matter if logged in or not, the ads do not seem to respect any Maturity ratings, i.e. there wil be shown Adult items on the ads, even when the overall settings is set to General.
This creates a problem for the casual visitor who might not be aware that maturity can be changed — even those who are not logged in. Such visitors will judge the whole, vast content of the SL Marketplace by the few ads featuring very explicit clothing or devices, which, however, are prominent market leaders and can afford to run such ads all the time.
In particular, for those (like me!) engaged in getting schools, universities, non-profits and other organisations to get engaged in SL, a quick glance at the Marketplace will make them seriously question such a choice of a virtual world platform.
While Second Life, as a community, should be
proud
of its variety, and the healthy attitude towards adult/mature content — i.e., not "hide" it or pretend it doens't exist, but rather explain that SL embraces all, each on their own place, minding their own business — the reverse should also be respected: casual visitors may get a completely wrong impression of SL if all they can see is the sexually
very
explicit content featured on those ads.
I have no idea if the
ads
are rated themselves as G/M/A, or if the rating itself is inherited from the
item
. In either case, I believe that LL should be more careful in what they show and to whom!
But ads are not the only problematic thing. Even the list of "what customers are buying now" is not filtered at all by maturity rating. Attached is a typical example — I just launched a browser,
not
logged in, and visited the SL Marketplace right now. This is the first page I got (no, I didn't need to do any searches or special scrolling or refresh the page until I got something especially "nasty" — it was literally the very first page I saw).
I've added a few doodles and arrows pointing out the problematic areas, if the SL Marketplace is shown to, say, a school teacher (or your grandmother). And, fortunately, the average mainstream person will not really know what "furries" are all about, much less what "Gor" means...
Note that my "red flags" do not represent at all my own stance on such items; I'm more than fine with them (and even worse ones). I'm just pointing out that
others
, having different expectations of what SL is supposed to be (because they might be impressed with the high quality of the promotional videos on the SL's home page), then suddenly turn to the SL Marketplace and get the shock of their lives...