Share official non-personal demographic data with creators please
Julala Fairelander
Like geographical stats, etc. Our business is your business - if we make money - you make money. Having some market data that is about who is entering SL - cultures, age groups, etc. would be super helpful in planning our own marketing strategies.
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Bacon Linden
Hello, and thank you for your feature request.
Incoming suggestions are reviewed in the order they are received by a team of Lindens with diverse areas of expertise. We consider a number of factors: Is this change possible? Will it increase lag? Will it break existing content? Is it likely that the number of residents using this feature will justify the time to develop it? This wiki page further describes the reasoning we use: Feature Requests
This particular suggestion, unfortunately, cannot be tackled at this time. However, we regularly review previously deferred suggestions when circumstances change or resources become available.
We are grateful for the time you took to submit this feature request. We hope that you are not discouraged from submitting others in the future. Many excellent ideas to improve Second Life come from you, our residents. We can’t do it alone.
Thank you for your continued commitment to Second Life.
Jaden Beaumont
Personally Im not ok with this. If someone wants my demographics they need to ask me directly not through a third party. LL has my permission for THEIR use to run THEIR business not to "share" or "sell" that info to another USER who I dont know who THEY are, where THEY are from or WHY they need it without my knowledge for THEIR business. I really dont care if its Identifiable or not. If I did that in my RL company Id get fired and prosecuted regardless if a "name" was attached to the data or not. Its still confidential data for company use only. We cant allow even that "basic" type of data to get out to our competitors and let them use those stats against our company. Ask your customers yourself. Take a survey. Let THEM volunteer that info and get the market research yourself. LL shouldnt be doing that job for you. They got their own crap to work on.
Peter Stindberg
Up until ca. 2013, Meta Linden regularly published statistics, among others a breakdown of user percentage by country. I used to compile those into language statistics - that was quite useful. Here is the latest I made.
I can't recall why Meta Linden stopped that.
Julala Fairelander
Peter Stindberg exactly the sort of stuff that would be useful in meeting the needs/demands of the residents ❤
Luscious Conundrum
I think that if LL were to share more detailed statistics than simply the number of users connected, they should do so _publicly_ for everyone to see, not just creators.
Julala Fairelander
Luscious Conundrum I agree - I was thinking everyone can be a creator - but maybe it would be creators that use it. I can see it being useful for events coordinators and education too.
Sky Taurion
So what I see here is a request for access to Linden Lab's corporate data to help with private business profit. Basically, it’s a call to hand over the numbers so creators can optimize and monetize Second Life’s residents more efficiently.
It’s being framed as a harmless ask for “simple” or “non-personal” demographics, but let’s be honest, this is market research. It is about aligning product and marketing strategy with user behavior. There’s nothing neutral about this, even if it doesn’t involve usernames or overtly personally identifiable information.
The slippery part is that it’s wrapped in community first language like “our business is your business.” This isn’t about the community, it is strictly about commerce. If we’re going to talk about turning SL into a data farmed and driven marketplace, fine let’s just call it what it is:
"Give select residents corporate intel so they can better target and monetize the people who use this platform."
Even if the information is just demographics, No thanks.
Julala Fairelander
I should have been clearer apparently - SIMPLE DEMOGRAPHICS - NOT personal data. It says in the title people - Non-personal demographic data.
Isabella Cinder
For every naysayer bellow, know this: the data OP is asking for is MUCH less than what cross-site cookies generate when you google something, but it can help understanding your consumer and their shopping desires. Meanwhile, while some people do lie and use vpn, that's a pretty small percentage (and the data about 1.75billion VPN users worldwide is a false statement repeated over and over, backtracked to an ad piece from "top10vpn" back in 2020 that doesn't survive 5 minutes of crosstab scrutiny).
Yes, having some demographic data would be nice, indeed.
In time: "privacy" concerns would only apply if the shared data would go down enough to single out a unique person, which in terms of demographics would require you to be the sole survivor of your whole State, or a 135 years old citizen. Or both. I'll take a wild guess that's not anyone's case.
Caelan Whimsy
This idea makes me viscerally uncomfortable. Having that information going out to who-knows-who so they can do who-knows-what with it sounds like a security and privacy nightmare to me.
Julala Fairelander
Caelan Whimsy non-personal - basic demographics. This would NOT be personal information.
RhythmC Resident
Julala Fairelander knowing from where people are in the world IS PERSONAL ..... that is why its protected under lindenlab privacy policy
Julala Fairelander
RhythmC Resident no...it would be personal if it was "this person comes from this place" - saying approx 57% of SL users may come from the US is NOT.
RhythmC Resident
Julala Fairelander any extra information that you ask is personal if you like it or not.. this is in LL privacy policy..read it... they will not change policy of privacy cause you ask for it......they will never point at someone user name and tell you he is from... and age .....
Julala Fairelander
RhythmC Resident correct- LL will never point at someone’s username and tell us where they are from and their age - and neither should they ever. That is not what is being asked for in this request. Non-personal demographics is the request. That does not include any usernames or personal data that can be attributed to an individual.
I fear you may have misunderstood the premise of non-personal demographic data.
RhythmC Resident
Julala Fairelander there is no such thing noon pesonal.. any RL information in SL is personal. And again just read the privacy policy then you will understand that what ever you are asking will never happen
RhythmC Resident
That is protected by LL privacy policy. And no user will agree to share it just because he is buying something from someone. That is why privacy policy is protecting the users
You actually asking LL to change privacy policy and share users private information
Julala Fairelander
RhythmC Resident NON personal - that means no personal information - simple demographics.
RhythmC Resident
Julala Fairelander knowing from where im in the world IS PERSONAL . that is why its protected under lindenlab privacy policy
Julala Fairelander
RhythmC Resident It’s just general information about large groups — kind of like saying, “Most fish live in water.” It’s true, but it doesn’t tell you anything private about any one fish.
Rowan Amore
How could LL even do that? People use VPNs and are not truthful about age.
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