Add marketplace policy regarding AI generated content
tracked
Coyote Enthusiast
So going into this, I want to disclaim that I myself am not against AI. I personally have used it before, and will do so in the future. A specific chat AI helps me regularly with solving problems.
However, I am against people intentionally misleading people about content, and polluting search results with content made in mere seconds, and find it no different than spam. If I made something that randomly generated randomly colored squares on a white canvas, and listed it a dozen or so times, it'd be seen as spam.
Additionally, this issue was brought up in the SL Discord marketplace chat. I've moved it here so that it can get more recognition and visibility to LL.
Personally, I believe that a policy worded like so would benefit everyone in the long run (canny has messed up some formatting here, so it looks like it has no line breaks, these have been substituted with "---" for readability)
Content that is the sole generation of Artificial Intelligence, Machine Learning, or otherwise Generative Content, except in the cases where the generator was written for the sole purpose of generating a specific element, may not be listed on the Marketplace as-is or as the focal point of the content that is listed.
---
AI images must never be used to generate listing images, and must be presented as the content appears in SL. Overlays, such as permission information, price, branding labels, or sales labels, are permitted as much so as they do not mis-represent the content that is being advertised.
---
Examples of forbidden listings:
* In singular or collection, AI generated content as a texture, image, mesh, sound or other type of asset, as the sole content being listed.
* A AI generated image in a picture frame.
* A museum prefab filled with AI generated images as a "ready to go" model.
* A object that plays randomly generated AI voice clips.
* Attempting to pass off or mislead people that AI generated content as original, hand crafted content.
* A listing which shows a AI enhanced product preview.
---
Examples of allowed listings:
* A house that has a AI generated poster in it, where the poster is not the selling point of the house.
* A museum model that has some AI generated images, or is focused on the topic of AI generated content.
* A NPC, that among other features, plays AI generated voice clips.
* A model that has AI generated textures, where the model is not AI generated.
---
Listings that make use of 50% or more in it's creation must be clearly labeled as using AI generation or assistance in the listing description. Interpretation of what counts as "50% or more is" left solely to Linden Lab.
Listings that use AI but under the 50% threshold are recommended, but not required, to disclose that AI is used in some capacity.
In summary, it forbids listing of content on the marketplace, free or for sale, that is entirely AI generated, requires disclosure of AI generated content when AI does a majority of the work, and guards against some loopholes.
This probably (as in, very likely. I feel this is implied, but just in case) isn't needed, but: Because this will probably get passed by the lawyers, I hereby grant all permission to Linden Lab to use or transform the above work in any way, without attribution or compensation.
Linden Lab has the opportunity to deal with this now before it gets too out of control. Only a handful of residents would be in violation of this policy.
This also only applies to marketplace stuff, not in-world content.
Log In
Oni Monster
I love how its 2 years later since this was created and none of this has been implimented as we are getting bombarded by low effort AI generated slop. AI generated content needs a disclamer on their inworld promos, and Makretplace NEEDS a AI tag that is applied by users and can be filtered out in seatch.
Journey Bunny
Heck "AI" is not even the issue, now that I'm looking. I can't find anything that makes it a reportable offense to use images in a Marketplace Listing that do not accurately depict the product--AI or otherwise. Such a policy
would
cover AI--but also the many other ways that sellers can lie, cheat, and swindle people.In https://marketplace.secondlife.com/listing_guidelines I see that sellers MUST:
- "Describe the item clearly, honestly, and accurately."
- "Avoid tactics like item or keyword spamming"
But no mention of accurately showing the item sold in product images?!?! What the heck. We have to individually sue sellers who deliberately use false images?
Oni Monster
Journey Bunny It absolutely is, I personally want to support actual creators, and I dont want to wade through all the AI muck to find it.
Lettie Linden
Merged in a post:
Using AI to advertise products sold in SL. They do not look like the AD!!
ReneMarie Thereian
Warn creators/designers about using AI for advertising their products. If the ad does NOT match the item, they should NOT USE IT! This is false advertising! Recently, I saw an ad for a beautiful head scarf that flowed gracefully down the wearers back. But no demo to try <-- another issue... But when I purchased the item it looked NOTHING like the product in their ad. The back of the scarf stopped just below my shoulders and was not at all as nice as the photo!
I contacted the designer and requested a refund as the item looked nothing like the ad, she said no refunds...
Macrocosm Draegonne
A good rule of thumb is if they use ai to create an ad, you should avoid purchasing anything from them lol, I do that with real world media and products too.
J
Juniper Linden
Merged in a post:
AI Listings and "Products" on Marketplace. What is happening to Marketplace?
Liam Puppy
WE NEED TO TALK. WHAT IS HAPPENING TO SECOND LIFE MARKETPLACE?
At what point does creative advertising become outright misrepresentation? Linden Lab - please, I am begging you on TWO bended knees - step in and say enough is enough.
Because looking at the current state of Second Life Marketplace, I am very concerned and quite shocked.
AI-generated promotional imagery is becoming an increasingly concerning problem, both on Marketplace and in vendor displays in-world. I'm not talking about someone using AI to make a nice background, improve a layout, or create an attractive advertisement.
I'm talking about sellers presenting products with spectacular, highly manipulated imagery that bears little resemblance to what the customer actually receives.
Look at some of these Marketplace listings. Elaborate, cinematic images featuring extraordinary effects, vivid lighting, incredible particles, and visual presentations that look like they belong in a multimillion-dollar video game.
Then look at the prices. L$1,800. L$4,800. Nearly L$5,000 for some of these scripts and effects.
Now imagine being a NEW resident.
You've just joined Second Life. You're excited about this incredible virtual world. You've spent actual money purchasing Linden dollars, and you come across an advertisement promising an amazing particle effect.
You spend L$1,800 expecting something resembling the advertisement.
Instead, imagine opening the product and getting what one reviewer described as a bunch of ugly brown squares floating a few meters away from a prim.
Congratulations! You paid for a cinematic sandstorm and received a farting brown cloud.
How is that supposed to inspire confidence?
How does that encourage new residents to stay, spend money, explore, and support the creator economy?
And while we're at it, we MUST talk about the repackaging and resale of products that have been freely distributed around the grid.
Just because an item is transferable, copyable, or distributed freely does NOT automatically mean someone has the creator's authorization to resell it commercially.
Some of these products have circulated in Second Life for years. Yet there they are, appearing in Marketplace listings with flashy promotional graphics and substantial price tags. We must take unauthorized resale seriously, investigate credible reports, and protect original creators. I suggest a new flagging category be created to specifically address these instances - and trust me as I paged through MP today and the last few days, there is a swamp of products. Hundreds at the very least.
That should concern everyone.
Linden Lab, here's what I'd like to see, please! <3
- Require authentic in-world product imagery. Marketplace listings should include at least one clear, unaltered screenshot or video showing the actual product functioning inside Second Life.
- Require disclosure of AI-generated or substantially AI-altered promotional imagery. AI artwork can be a creative marketing tool, but customers deserve to know when an image is illustrative rather than representative.
- Enforce stricter/updated standards against misleading advertising. Sellers should not be allowed to promise visual effects, features, or functionality their products demonstrably cannot deliver.
- Strengthen/update protections against unauthorized resale. Investigate credible reports of intellectual property violations and establish meaningful consequences for offenders.
I'm not asking Linden Lab to police creativity. I'm asking Linden Lab to protect it. It benefits everyone <3
And this extends well beyond particle effects. We're seeing increasingly questionable advertising across clothing, avatar accessories, HUDs, scripted experiences, and countless other Marketplace categories.
I've been around Second Life long enough to remember when browsing Marketplace meant you could generally get a reasonable idea of what you were purchasing from the product photographs.
Are we really approaching a point where we're going to miss those days?
With utmost respect for LL and all the team does,
Liam Puppy
Photo Viewer
View photos in a modal
Dale Irata
Totally agree, except disclosure of AI-generated content should apply to ANYTHING in SL, not just promotional images.
Katz Republic
You brought up a really good point about new residents. New residents are getting scammed and it's hard to believe that LL isn't aware of the issue. I concur with everything you said. So many ads are misleading, not just particles. The marketplace has really turned into a sh**show.
Liam Puppy
Katz Republic Thank you Katz! It's an important issue to me and I think many of us care about it. Thanks for thoughts! hugs <3
North Crannock
I keep a general eye on MarketPlace for similar inworld games I make, I suddenly found 200 listings from about 5 names all selling what is reporting to be the same full product with fancy AI generation pages at 4000- 5000L$ each. Looking at the actual items they are single scripts all different names with a number before them. 1 looks like a vendor, 1 a randomize script, etc very obviously generated to suck money from people
Kristy Aurelia
Yup, there are shops churning out multiple AI scripts a day, no one needs 40+ different tip jar scripts for 5000L$ each. If you check the joined date on the MP, days since then and the script count, some shops have like 4-5 new listing a day, all AI generated images, all just basically the same 10 scripts over and over again.
There's also plenty of shops churning out AI mesh decor items, which look worse the longer you look at them, baked in lighting that doesn't fit the environment, bad geometry with various parts merging into each other, etc.
All of this makes the MP very hard to use, as most of the search results and categories are just drowning in slop.
Moon Haunting
Support, we desperately need regulation of AI content, as ad images, as uploads, as products, as agents. It is out of hand how bad navigation of the marketplace has become, you can neither find or verify a product as real anymore, most categories have been overrun by deceptive marketing and fake products. Not even demos help half the time anymore, most of these products don't have one, which implies they are unsafe to buy on its own and begs the question further of what the point is.
Load More
→