ADD Do Not Show "AI Generated" Filter on Marketplace
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lifeon13 Resident
Please add a required bool while creating a Marketplace listing that asks the creator to disclose if AI generative tools were used in part/all of the products creation. Add this bool to the 'Do Not Show' section of the Marketplace search filter. Allow listings to be reported if they do not honestly disclose this.
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For the health of the market we need the use of AI tools to be disclosed by creators.
I would prefer personally that no AI generation be supported. I understand that tolorance of it is an effort to avoid censorships slippery slope, and is complicated by the sheer variation of AI tools that currently exist. But regardless of opinions or complications, it's existance cannot be ignored.
So lets focus on what can be done, by giving some power of choice to the consumer instead.
Users should be provided a way to choose products with or without AI generation while shopping, and naturally creators who choose not to disclose or to lie should face the same reportability and moderation as any other creator that would choose to lie while listing.
The moderation half of this should not necessarily focus on trying to prove the use of AI gen tools, it doesn't actually need to. Creators who have done the work to provide support and actually prepare the AI generated content for its use in SL are unlikely to warrent being reported, and should not need to lie about the useage anyway. It is products that blatantly lack support, have egregious LOD & LI values that would be inclined to lie, and would want to be reported by users, this is the same for ANY product currently listed.
If you buy it, and you don't get what was described, it should be reportable, the same goes for AI generated products, AI generated should not get a pass because you have to 'prove' something first, when the fact remains that you didn't get what thought you bought.
So do not focus on "did you use a tool?" focus on "can you fix & support the product?" If it can't be supported, then disclose it was made via AI generation and move on.
This is a similar complication to full perm and gacha resales, but also ripped models, copybot etc, in they will all lack support due to not being made directly by the creator of the listing. There is a big difference between fullperm & gacha resale vs ripping & botting, and that difference is honest disclosure.
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lifeon13 Resident
We are now march 2026, and since this and other similar proposals has been made, the state of the SL market has become a nightmare for buyers to navigate.
Multiple of the marketplace categories are overrun with thousands of AI created products that users are not interested in. I have experienced and heard shared experiences from other creators that their marketplace have been receiving less and less activity, especially related to texture, decor, and animesh related products. And while the scope of this suggestion did not include user run sale events, those have also become saturated with AI content that is pushing creators out of SL itself at an aggressive pace. Shopping sims once filled with waiting lists now have empty rentals.
Land rentals are being canceled, brands shutting down, and users are giving up browsing, this will continue to break down the community if not given any kind of guideline or rules.
For new readers, I appreciate the support and this thread is still open to suggestions on methods of how AI created content should be moderated and what kind of guide lines you would personally enjoy seeing.
For those that use AI to create content, please also browse and see that your side HAS been considered, this is not calling for a complete AI content ban as I am AWARE this is too harsh a rule to set (Even if personally I cannot see the benefit or longevity of AI generation), rather if you do genuinely us Gen AI, and do genuinely work to prepare it for use in SL at the same quality as other products; disclosure should NOT hurt you. You will never gain a loyal custom by deception, the first step to legitimizing these tools will always be honesty and openness.
I would like to see Gen AI turned sustainable and non-destructive with curated personal databases for creation, my negativity and wish to not engage with Gen AI is based on the fact no sustainable version exists yet. Thank you for reading!
Cynos3D Resident
Seems reasonable, i choose to support artists that put in the effort to learn and develop their craft, it's a process that should be respected and encouraged.
People should be able to find out without having to jump through hoops what's been created by a person they can connect to and grow with versus something generated by a machine without the foggiest clue as to any of the processes involved to create evocative art and optimized assets.
You're free to choose your methods of content creation but that doesn't mean people have to support them blindly, it's a wholly personal choice and I think giving people the means to make informed decisions is essential for the integrity of our society.
Tetsuryu Vlodovic
I believe you should be able to filter AI generated content for the same reason all the other filters that already exist are in place; to make the browsing experience less tedious and unpleasant.
People already use photoshop or filters or whatever to glow up their products in photos but least those technically still represent what you're getting, but using AI generated images in place of actual pictures of the product (which probably just turns out to be a repackaged freebie from 15 years ago) should 100% not be allowed at all.
But on top of that I also find that AI has especially had a huge impact on certain categories, especially textures since anyone can just generate them with AI and throw them on the marketplace, problem is that I now have to wade pages upon pages to find the ones that are actually made by a person, so I do think you should be able to filter them out.
Devilgrey Resident
similar requests for ai policies/labels:
Tech Robonaught
I cant afford 3D studio Max and am forced to use Blender. Now they want a made with Blender tag because it may be inferior to 3D studio Max products.
(Thats how this all looks)
Nova Ayashi
Tech Robonaught I can tell AI has destroyed your critical thinking ability, because two apps where the user applies their own skill to make something is absolutely not comparable to a loser typing a one sentence prompt in order to generate stolen, glossy slop to sell for profit and zero effort
Tech Robonaught
Nova AyashiI can tell AI has destroyed your self esteem.
lifeon13 Resident
Tech Robonaught These would be nice tags too, but not good filters. Software tags get more people into creating by giving them an idea of how something is made + allowing possible collaborations since you can get an idea if another creators in same workflow as you. They're well used on other sites!
Tech Robonaught
lifeon13 Resident True, but that's typically on a 3d model site where you need to be able to mod it. I just think there's more important things to focus on like the ever dwindling population -
lifeon13 Resident
Tech Robonaught Wouldn't the population be improved if more encouragement is given to the concept of being and becoming a creator? Allowing people to feel sense of community over the commonality in software, inspiration to pick something new up and try, in one of the few game spaces that still allows it. Ultimately these things all add up, and are extremely tiny on the web team to implement given it would just be on marketplace. This is how platforms like Roblox have managed to produce their crazy userbase scale
Tech Robonaught
lifeon13 ResidentAbsolutely - but the topic isnt abotu that its about adding a category for AI created content "vs" like, if we dont fix the population decline its not going to matter.
lifeon13 Resident
Tech Robonaught Sort of, my suggestion is a flag & filter, not a category. Gen AI products can still freely exist in any category the product is meant to fit into, and still be sold as they are without disruption. The only change would be that creators using gen AI disclose it, so consumers who wish to may have a choice in supporting products created by gen AI. The population decline is being quite aggressively sped up by the hostility towards creators, and why would there be any users at all if nobody is creating. These are all interlinked concepts, which is I assume why you brought it fourth in your original comment already, the only inaccuracy in your original point was simply the judgment itself of the software.
Just speaking jokingly, among dev spaces it's inverted, Autodesk software is usually an indicator that you are dealing with some college debt, Max was the go to back in the 2010s, colleges still push it because they have the long term student licensing deal and outdated coursework.
Tech Robonaught
lifeon13 Resident the softwares were just examples really -
I think the population would bounce back if the creators felt more welcome and that in turn would fuel creativity which would fuel population expansion ... what perks to give them ... who knows ...
Cynos3D Resident
Tech Robonaught learn blender, it's every bit as good as 3ds max.. This is coming from someone that just ditched 3ds max for blender.
Your tools are only as good as the skills you develop.
Tech Robonaught
Cynos3D Resident All I use is Blender. Re-read what I said.
J
Juniper Linden
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VanessaChristy Resident
100% if it just isn't gonna be stopped and can't really be stopped from flooding SL. At least having an option to avoid it is desirable.
When so many places have a filter for it, it's very clear that it's a wanted and needed feature nowadays.
The only ones i really see against it are those looking to deceive consumers, otherwise they'd have no problem with their products not being shown by people who do not wish to support the method.
It is the case with many of products in the world (avoiding shein for sweatshop workers, avoiding buying meat that was abused in a factory, avoiding artists/bands because of controversial or bigoted statements), it isn't that deep.
jackiewallace Resident
VanessaChristy Resident It is important to clarify that using AI as a tool does not automatically produce low-quality products, and generalizing in that way is simply incorrect. Many creators use AI effectively to optimize their workflows, refine scripts, textures, or 3D models, and even improve overall product quality. The issue is not AI itself, but how it is applied, and whether the creator provides support, quality assurance, and proper attention to detail.
Moreover, according to the Tao of Linden, we should “assume good intent and practice good intent.” Blanket statements that label AI-assisted products as inferior are contrary to this principle. They unfairly harm creators who act ethically and produce quality work, while spreading unnecessary fear among buyers.
While it is reasonable to consider filtering options for buyers, the practical value of such a measure is limited. There is currently no technological method capable of determining with 100% certainty whether a product was created using AI, and any such claim would not hold up in a court of law. Therefore, the emphasis should remain on quality, support, and honest disclosure, rather than attempting to police the use of AI itself. This distinction is essential to maintain fairness and uphold the spirit of the Linden community.
The question of a product’s quality is also relative. Here’s an example: consider a simple sword made from three prims with a basic wood texture, and compare it to a realistic, finely textured mesh sword. Both creations have their own value, even if one might be considered outdated. What I personally regard as low quality could still be perfect for someone else.
The focus should not be on labeling individual products. Instead, a general framework should be developed that, in the spirit of the Tao of Linden, ensures buyers can exercise their consumer protection rights if they encounter legitimate issues with a product.
VanessaChristy Resident
jackiewallace Resident
"While it is reasonable to consider filtering options for buyers, the practical value of such a measure is limited. There is currently no technological method capable of determining with 100% certainty whether a product was created using AI, and any such claim would not hold up in a court of law. Therefore, the emphasis should remain on quality, support, and honest disclosure, rather than attempting to police the use of AI itself."
You're right, there is no way to tell on some things. Which is why in your own words, "Moreover, according to the Tao of Linden, we should “assume good intent and practice good intent.”". Surely Ai generators won't have a problem with a filter and clicking an extra checkbox if there is 'good intent'. It's fairly reasonable and obvious that AI Generation is not desirable with people, so why this hard push to help users keep it away?
If this Tao of Linden you preach is the motto you go by, then you should be signing for it. Gacha items have a filter, demo items have a filter. There's even people who don't mark their demos as demos, the filter is never fool proof. But a method of being able to filter something is better than absolutely nothing done to avoid seeing them.
If so many Ai generators are doing it with good intent then there should be a major use for the filter. The people who don't want to see it have a massive haypile of why they do not want to see it. Ethical, environmental, and principle.
Opal Velvet
jackiewallace Resident hard disagree on all of that. There is plenty of validity to the complaints from people (like myself) who do not support AI-generated content, and wish to have a filter to remove it from our searches. Zanya Resident's comment below gives some good examples of reasons why many people do not support the use of AI as a tool for creation, and there are many more reasons beyond that.
I once believed in and supported AI too, until I learned that it was stealing from other artists without consent, that it was harming the environment, that it was basically a cheat code for creation that would come to somehow compete against real artists, etc etc. Folks like myself are allowed to state these facts, and to form our opinions around them, and our request for filtering out AI content is perfectly reasonable.
Also, I know some AI content is hard to identify, but a LOT of it is very very easy to identify, and it has completely flooded search results on marketplace. For me and others like me, it gets in the way of finding the things we actually want, thereby making searches take longer, making many customers give up, and not spend money, which reduces income for creators as well as for LL. There is a myriad of realistic reasons to require sellers to disclose AI content, and to allow buyers to filter it out. To argue otherwise is to support dishonesty and/or ignorance.
jackiewallace Resident
Opal Velvet In many cases, it cannot be proven whether something was created with AI or not.
Since filtering is based on self-declaration, there is no guarantee that something not marked as AI-generated is in fact 100% human-made. Therefore, by itself this function will not be able to prevent the mass appearance of AI content in this form.
Using a blunt expression, I categorize “AI creators” into several groups, because you cannot examine under the same magnifying glass someone who mindlessly relies entirely on AI to create something, someone else who uses AI only for certain tasks, and yet another who merely optimizes what they have already made.
Let’s look at a product that contains mesh and scripts. Suppose the mesh was created by human hands, some elements of the texture were generated with AI, and the script contains certain code snippets written by AI. This product will, in total, be a hybrid product, created jointly by human and machine. Where do we classify it?
Let’s also break down the AI question a little, because we use this word very broadly. AI, or artificial intelligence, is not the same as, for example, ChatGPT, which is a language model. Very few people have ever encountered true artificial intelligence, as such systems are most likely running around in some hidden, top-secret military lab somewhere. But what are we really debating here? A cleverly written language model? An artificial intelligence? Or perhaps a new form of life? Today we still don’t know the precise answer...
Zanya Resident
Found online (I'd link to the source but I don't believe they're allowed.)
Banning AI-generated products outright is the desirable outcome. Letting us filter it is the compromise, and the bare minimum we should expect.
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AI impoverishes us at every step of the process:
- data centers pollute our environment
- energy use drives up costs
- content theft robs creators of income
- the actual output is used to displace workers and depress wages
- using it harms our mental health and impairs our competence
- the flood of AI slop is damaging our sociopolitical landscape
All in service of making a worse product - and world - to enrich a handful of already spectacularly wealthy people
Moo Boo
It's been brought up at several meetings whether LL will have policies regarding AI content and so far all of the replies have been that they do not have plans to make any policies about AI content.
I however fully support labels for AI generated content.
For humanitarian reasons, as it's good to support the added passion that goes into making a product by traditional means, as well as a form of quality assurance as human-made products will by nature have a lot more care and attention put into them than ones generated by AI.
I'm a creator whom use AI for several parts of the products that I make, and I'd be happy to tag my products as "Made using AI", whether it be for people specifically looking for AI things or preferring to avoid it.
jackiewallace Resident
Moo Boo You are absolutely right. The problem, however, begins when numerous residents spread fear, planting the idea in the average buyer’s mind that using AI automatically equates to producing low-quality products. As a result, even if you act correctly, you may end up labeling your own product as “low quality.” That is the practical outcome of all this.
I’ve read many arguments regarding this feature. Some have said that there are already countless low-quality, unusable products on the Marketplace, and that this feature is merely a preventative measure before low-quality AI products flood the Marketplace.
If we take a step back from AI-specific products and consider general consumer protection concerns related to products, no meaningful response has been given. The reactions have largely consisted of personal attacks and intrusions. None of them seem to understand that personally, I have no issue with any of them; however, I believe it is essential to highlight the interests of buyers, regardless of whether a product was created with AI or not.
lifeon13 Resident
Moo Boo I really appreciate your addition, this is the kind of integrity that is important to support even amid a complex conflict like gen AI, thank you!
Carlle Tordenskjold
I find the lack of self believe from the naysayers funny, this whole thing is not about banning AI off of SL, but giving the consumers the choice to say they don't want to see it, just like how we currently can opt out of seeing resold gacha items or demos, by clicking on the "do not show" button for said items, it is all simply about clarity for the consumer, and when you are against that I have to be a wee bit concerned why you want to deny them that, clearly you must think that if this was an option there would be no market for these items/pictures, which I can calm you by saying I am sure there still will be a market for "your" creations.
Signed Renowned SL Creator Carlle [Thenotecard&bloggerman] Tordenskjold.
Zanya Resident
Carlle Tordenskjold The people who use generative AI don't care about how it was built on assets stolen from people without their consent, so it comes as no surprise to me that they don't want to need our consent to shove their soulless garbage in our faces.
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